Pink rubber bracelets. Ice bucket challenges. Growing and then shaving off your beard. Angels on clothes pins. Men wearing high heal shoes and dresses. “And for your gift of only $25, I’ll pray for you and send you a genuine packet of sand from the very beach where Jesus fed Peter after the Resurrection.”
Seems everyone has a gimmick anymore for raising money for their special program. Sometimes I struggle making the connection between the gimmick and the message. Like the man who lived locked in a window display for 3 weeks with 400 poisonous spiders to raise money for a children’s charity (click here for the story).
I understand that charitable (and not-so charitable) groups are making up new ways to raise awareness of their causes. I understand that the number of dollar bills out there seems insufficient to meet the demand of every good-deed doer.
What bothers me immensely is the disconnect between the gimmick and the charity or cause. Charity has become a perpetual world of commercialism, selling a product which then requires an explanation to determine what you’re being sold. Even worse, gimmickry has invaded the church.
In Jesus there are no gimmicks. No commercialism. No slight of hand deceptions. No con games. He is what He is. He offers what He promises. This is the Christian way.
I declare to you the gospel which I preached to you, which also you received and in which you stand, and by which you are saved … Christ died for our sins according to the Scriptures … He was buried, and that He rose again the third day according to the Scriptures (John 1:4; 1 Corinthians 15:1, 2, 3, 4).